let’s take you on an adventure
I’m a Community Manager & Behavioural Strategist with a background in psychology, mixed-methods research, and digital ecosystems.
I specialise in designing communities that drive trust, belonging, and sustainable growth.
everything is a case study
if you’re creative enough
look!
Case Study 01: sportswear motivation-driven engagement system
Case Study 02: decor consulting & retail community activation
Case Study 03: gaming community trust & reach
Case Study 04: professional leadership community building
Case Study 05: multi-platform support ecosystem
Case Study 06: slow fashion community growth
Case Study 07: ethical shop values-led community aligment
Case Study 08: monetised membership expansion
Case Study 09: wellness community engagement & growth
Case Study 10: hybrid fitness community sticky onboarding
Case Study 11: trust-led brand awareness design
Case Study 12: trauma-informed community onboarding
Case Study 13: behavioural design for e-learning success
pick your fave & go!
pov: you’re in a rush
tl;dr key achievements
★ Built 2 YouTube online communities to 100K+ views each (+681 and +1,040 subs; 4–8% CTR)
★ Achieved +87.7% reach growth (1.64M views, 98K interactions in 6 months) through behavioural content strategy
★ Delivered data-backed insights via Google Analytics and client dashboards, driving +78,923% impressions and 57,687 organic reach
★ Drove +6,322% reach via Reels strategy (2.49M views, 140K interactions in 2 months) with emotion-based content hooks
★ Increased 6,700+ organic social media followers through targeted audience architecture
★ Published 15 peer-reviewed papers focused on community-building, behaviour change, and online engagement
★ Applied SEO and audience insight to optimise multilingual content, leading to a +193% increase in outbound clicksdo people ejaculate while having heart attack