08: monetised membership expansion
An independent videographer and educator had a growing social following but struggled to convert that audience into a sustainable paid membership community. The Patreon platform was underutilised, with minimal recurring revenue and little engagement from existing members.
I was brought in to transform the Patreon channel into a thriving membership community, where the goal was to design a system that would:
increase paid membership sign-ups
improve long-term member retention
foster peer-to-peer engagement among members.
the strategy
Conduct audience behaviour analysis to understand key motivations (exclusive learning, direct access, peer support)
Redesign the membership journey, introducing tiered benefits and clearer value propositions
Implement engagement systems: monthly challenges, feedback sessions, and community Q&As to keep members active
Create a content roadmap that delivered premium, interactive experiences (e.g., tutorials, behind-the-scenes, live coaching) designed to build trust and increase lifetime value.
the impact
Doubled the number of paying members in 3 months.
Increased member retention by 35% through structured engagement touchpoints
Boosted average monthly revenue by +70%, creating a sustainable income stream
Strengthened community cohesion as measured by peer-to-peer interactions and repeat participation in challenges.
kw. paid community design, audience journey mapping, content engagement systems