05: multi-platform support ecosystem
The Ego Next Door project was designed for an online audience of domestic violence victims and individuals affected by coercive relationships. Existing platforms lacked community-driven content that provide credible, empathetic resources and safe spaces to share their experiences.
I was brought in to create a multi-platform ecosystem that would:
build trust through authentic, trauma-informed storytelling
foster a safe online space for connection and support
drive organic engagement & audience growth across podcast, YouTube, and socials.
the strategy
Conduct behavioural research to identify key triggers, barriers, and motivators for survivors seeking support online
Design a community architecture blending podcast episodes, YouTube videos, and private discussion channels to meet survivors at multiple touchpoints
Implement rituals for connection, including live Q&As, survivor-led interviews, and moderated discussions to nurture trust and peer-to-peer support
Establish clear tone-of-voice and content guidelines to ensure all communications were trauma-sensitive and supportive.
the impact
Built a multi-platform community of 3,800+ engaged followers across YouTube, podcast platforms, and social media
Generated 110K+ total video views with a sustained 4–5% click-through rate, entirely through organic growth
Established safe spaces where members reported increased feelings of connection and validation
Strengthened peer-to-peer support within the community, reducing reliance on central moderators and increasing long-term sustainability.
kw. trauma-informed engagement design, audience trust-building, multi-channel growth strategy