04: professional leadership community building
A public relations firm wanted to establish its CEO as a thought leader on LinkedIn to drive client trust and industry credibility. The existing presence was small, with minimal engagement, low visibility, and no clear framework for building a strong professional network.
I was brought in to design a LinkedIn growth strategy that would:
position the CEO as a trusted voice in the PR industry
expand the professional network strategically
build a vibrant, engaged community of PR professionals and decision-makers.
the strategy
Conduct network and audience behaviour analysis to understand key decision-makers and their engagement patterns
Design a thought-leadership content framework blending industry insights, case studies, and interactive discussions
Implement a connection-building system that prioritised meaningful relationships over vanity metrics
Develop a posting cadence and community interaction plan that fostered ongoing conversation and knowledge-sharing.
the impact
Impressions increased by 78,923% over the previous year, reaching 57,687 total impressions
Unique profile visitors increased by 3,196,800% in just 7 days, demonstrating a surge in credibility and interest
Established the CEO as a trusted authority in PR, strengthening both brand visibility and inbound client opportunities
Created a sustainable network growth system that continues to generate engagement and professional connections.
kw. thought-leadership ecosystems, network growth strategy, behaviour-driven engagement