03: gaming community trust & reach
This project focused on the gaming and entertainment community, specifically gamers within The Sims and simulation genre audiences. At the time, the gaming community was facing rising distrust in YouTubers’ sponsored content and gaming companies’ transparency. Audiences lacked spaces where issues could be discussed openly and where their concerns were validated.
I was brought in to design a campaign that would:
build trust by openly addressing concerns about the upcoming inZOI game
foster meaningful, discussion-driven engagement
strengthen community connection around shared values of honesty and transparency.
the strategy
Conduct audience analysis to identify pain points around trust, sponsorships, and lack of authentic critique in gaming content
Develop a news-driven engagement framework combining investigative storytelling, audience polls, and comment-driven discussions
Implement transparency rituals, such as data-backed insights and open Q&As, to build credibility with viewers
Position the channel as a safe, community-first space rather than a promotional outlet.
the impact
Gained 8,568 organic views and over 1,082 watch hours, largely from browse features and suggested videos, reflecting strong topic relevance
Achieved a 9% impression click-through rate, significantly above industry averages, demonstrating community interest and trust
Sparked ongoing community dialogue in comments, strengthening relationships and brand authority in the gaming space
Reinforced the channel’s reputation as a trusted voice for evidence-based and transparent gaming analysis.
kw. community sentiment strategy, audience trust-building, news-driven engagement ecosystem