Social Media Content Strategy


I bring experience in developing effective digital strategies, using sites like LinkedIn to build thought leadership and increase professional visibility, and creating a private Patreon community for personal art-related projects. Hachiya Bloom, my brand, is an example of how I can incorporate data-driven insights into unified campaigns that increase brand recognition, audience engagement, and foster lasting connections.

Community Campaign: Cultivating Relatability through Autheticity

Summary: To leverage personal experiences and professional interactions for fostering engagement and nurturing a supportive community across various social media platforms, a structured Community Engagement Initiative has been implemented. This initiative revolves around consistent posting schedules, authentic storytelling, and active engagement to showcase expertise and inspire participation. Key strategies include highlighting success stories, sharing actionable tips, and inviting followers to join discussions and networking opportunities.

Through personal story posts, anecdotes and insights about employment and ethical practices are shared, aiming to spark meaningful discussions and resonate with the audience. These personal narratives serve as touchpoints for community members to connect and share their own experiences.

Dedicating daily time slots for interactive engagement allows for active interaction with like-minded professionals not only on LinkedIn but also on other platforms such as personal Instagram, threads, and more. By fostering connections and building relationships beyond the surface level, this initiative strengthens the sense of community and collaboration among followers across various social media channels.

The comment response approach focuses on promptly and thoughtfully responding to comments on posts. This approach fosters dialogue, encourages engagement, and nurtures repeat interactions, contributing to a vibrant and engaged community across multiple social media platforms.

Marketing Campaign: Empowerment in Action

Summary: In my marketing approach, a content-driven strategy is utilized to cultivate a deeply engaged audience and foster strong brand attachment. Personal and relatable posts shared across social media platforms like Instagram drive traffic towards the Patreon account, serving as the central hub for artistic content.

On Patreon, an exclusive sanctuary is offered for creative expression, free from censorship or restriction. This authenticity, combined with high-quality content, creates a sense of intimacy and trust with the audience.

Within the Patreon ecosystem, a diverse range of content is provided, including photography, written pieces, behind-the-scenes glimpses, journal entries, and exclusive podcast-related content. These offerings cater to varied interests, providing a comprehensive experience that fosters connection and community.

Journal entries serve as a gateway to emotional engagement, allowing users to connect with the narratives behind the work on a deeper level. By sharing personal experiences, the audience is invited to join the journey, cultivating brand loyalty and investment in the projects.

Overall, the marketing strategy is designed to build a loyal and committed fan base who not only support the endeavors financially but also champion the brand, amplifying its reach and impact across various channels and platforms.