Search Engine Optimisation & Copywriting
I combine my expertise as an SEO specialist, content writer, and copywriter to create content that excels in both visibility and engagement. Through meticulous keyword research and smart optimisation, I deliver high search engine ranks and content that appeals to the target audience. The Ego Next Door project showcases my ability to utilise powerful storytelling, and SEO to achieve notable outcomes. Additionally, I write concise, persuasive copy for webpages and social media, across multiple platforms.
Analytics Highlights
When presenting analytics highlights, it's crucial to account for the unique dynamics of each platform. Just as with channel data, these analytics should be interpreted with an awareness that strategies are still evolving and platform-specific factors can influence performance.
For professional networking platforms, the focus lies on fostering engagement and networking. Metrics such as profile views, connection requests, and interactions provide insights into reach and influence. However, being relatively new on these platforms often leads to fluctuations in metrics, with trends still stabilizing. Consistent growth in connections and engagement proves more indicative of success than any single metric.
On creator-support platforms, key metrics include subscriber growth, pledge amounts, and engagement. As a newer creator, variability in these numbers is natural. The aim is to identify a steady increase in patrons and engagement, reflecting a growing and supportive community. Engagement holds particular value as it signifies a deeper connection with supporters willing to contribute financially to the content.
Similarly, on donation-based platforms, metrics such as the number of supporters, one-time donations, and supporter messages are critical. Early data may exhibit significant fluctuations, yet consistency in supporter numbers and engagement levels indicates long-term potential.
Hence, the following sections will underscore community engagement as a more reliable measure of growth and impact across these platforms. Engagement metrics offer a better understanding of audience loyalty and support, essential for sustained success. High engagement indicates active participation and support, laying a strong foundation for future growth.
Landing Page: Breaking Free from Narcissistic Abuse
Brief: To provide solace and guidance to those seeking liberation from the cycle of narcissistic abuse and rediscovery of their self-worth. The primary target audience, aged 18-45, includes individuals of any gender, sexual orientation, or cultural background. They may face barriers to accessing or trusting impersonal therapy and are seeking relatable support as they navigate their journey toward healing and empowerment.
Result:
Narcissism can be anywhere - in relationships and professional settings. After spending decades entangled in and out of relationships with narcissists, I’ve managed to break free from the cycle. But is there life after a narc? What happens during and after a narcissist enters your life can often be too difficult to put into words - and many people feel alone in their pain, even isolated on their way to recovery. It would be a lie to say that it is possible to completely heal from the damage inflicted by the narcissist. After all, the destruction they provoke often ends with too much debris to account for - without counting the burned bridges that leave you feeling stranded, and imprisoned. Raised by narcissists, I’ve experienced all their twisted ways and manipulation first-hand. Through this, I have managed to gather real-life stories that depict the playbook. This is where the Ego Next Door Podcast comes in. As a PhD researcher, my duty is to gather, structure, report, and share information, more specifically here, on the psyche and complexities of narcissistic abuse, cult-like manipulation, and recovery. The goal is to empower you with the tools and knowledge to stay away from potential narcissists eager to infect your life force, and to help you protect yourself and break free from the narcissists that have already made their way into your life. Here you are invited to a safe space where you can feel comfortable and supported. There is life after narcs and the Ego Next Door Podcast is here to help you see that light and be hopeful, even if you feel that you’re way too deep to ever get out of the cycle. Together, we will overcome abuse, learn to cope with trauma, discuss victim-survivor empowerment, and, cut ties with damaging relationships. Let's break the cycle, heal our wounds, and grow while protecting ourselves.
Documentary: Breakaway - Escaping Narcissistic Abuse
Brief: The mission is to share a personal narrative of escaping narcissistic abuse and finding redemption to inspire hope and solidarity among survivors. The aim is to reach individuals who are still in captivity or being controlled, trapped in relationships, and desperately seeking a way out. Additionally, the target includes friends of victims who are searching for a way to support their suffering loved ones, whether by helping them escape or gaining awareness of their situation. Victims often don't realize the severity of their circumstances, and testimony can provide the clarity they need.
Result:
In this deeply personal documentary, I share my harrowing journey of breaking free from the shackles of narcissistic abuse inflicted by my mother and stepfather. You'll hear about the relentless guilt, fear, and manipulation that kept me bound, the decisive moments that led to my escape, and the bittersweet relief of my newfound freedom. This is a raw, unfiltered look at the intense emotional and psychological struggles I faced and the ongoing process of healing and deprogramming. By sharing my story, I hope to provide hope and inspiration to anyone trapped in similar circumstances. You are not alone. Let's create a community of support and empowerment, and remind each other that we deserve peace and a dignified life.
Podcast Episode 3: Decoding manipulation and protecting yourself
Brief: To explore the intricacies of narcissistic manipulation tactics and their impact on relationships and society. This episode targets individuals unacquainted with the terminology of narcissism, spanning diverse backgrounds, ages, and experiences. Listeners, whether unfamiliar with narcissistic behaviour or simply curious about its prevalence.
Result:
What are friends when you can influence and alienate people? This is how narcissists could be accurately depicted. And honestly, I find it to be a pretty accurate motto for their way of life. Their capacity to apply manipulation tactics could be seen as robotic yet it comes so naturally to them that the real question I would pose is: What came first, narcissism, or manipulation tactics?
The full episode and script are right here.
Social Media Post with Quote
Brief: To stand in solidarity with survivors of domestic violence and advocate for support and awareness. This social media post aims to emphasise the importance of empathy, understanding, and action in addressing this pervasive issue. Through personal stories, expert perspectives, and calls to action, and is meant to ignite meaningful conversations, creating a safe space for survivors to also share their experiences, receive support, and contribute to a culture of empowerment and healing.
Result: (Image)
(Quote) “I am a victim of domestic violence. And now, a survivor.”
(Post text) October marks Domestic Violence Awareness Month. And I stand with all victims and survivors, as well as myself. The world is much too cruel to expect all violence to simply dissipate, but one can only hope that protective laws, social care, and psychological support becomes available to every victim who has been silenced. If you or someone you know suffered domestic violence, leave a 💜 in the comments.
Social Media Post with Image
Brief: The post aims to captivate the audience's attention while nurturing empathy, positioning the brand as a reliable hub for information and support. By targeting a diverse audience, ranging from young adults to middle-aged individuals (ages 18-45) of any gender, sexual orientation, or cultural background, we seek to foster a deeper bond with our community and catalyze positive shifts in discussions surrounding abuse and healing.
Result: (Image)
(Post text)
It's critical to disseminate knowledge about the dangers of narcissism, especially since it has such a profound impact on so many people's lives.
🌸 What you can expect here:
- Insightful discussions about the subtle signs of mental abuse and manipulation
- Real-life stories and experiences to help others recognize and overcome similar difficulties
- A look at the psychology of narcissism and how it affects relationships
- Tips on developing resilience and establishing healthy boundaries 🌙
Let's create a safe space to learn, share, and support.
Remember, your engagement, questions, and sharing may be a helping hand to someone who might be going through a difficult time.
Analytics Highlights
Presenting some analytics highlights for this channel, it's important to consider that, as a recent channel, the data should be interpreted with caution. Strategies are still being tested and refined, and the ever-changing algorithm updates can significantly impact consistency. What we are looking for here is the consistency in growth, not the specific numbers for each video. Being a recent, non-established channel means that data history is limited, there are significant fluctuations in performance, and a smaller sample size to analyze, leading to inconsistent metrics.
Hence, in the following section, the focus is on community engagement, which presents itself as a more reliable measure of growth and impact. Engagement metrics such as comments, shares, and likes provide deeper insights into audience connection and content relevance. These metrics are less influenced by algorithm changes and offer a clearer picture of how well the content resonates with viewers. High engagement indicates that the audience is not only watching but actively interacting with the content, fostering a sense of community and loyalty that is crucial for sustainable growth.
