Digital Marketing & Community Growth

Digital Marketing, SEO & Community Growth
Confidential client in the fashion industry
December 2023 - June 2024

Organic, Evergreen Campaign for YouTube

Mission:
To produce classic, high-quality YouTube videos that inspire, inform, and involve a wide range of fashion-loving audiences. The videos are meant to help people up their fashion game by providing them with useful style advice, trend insights, and professional guidance. Through a data-driven, audience-first strategy, we hope to promote organic growth, community engagement, and the development of a devoted, active following by emphasising consistency, relatability, and shareability.
Target Audience:
Fashion aficionados between the ages of 20 and 45 who are keen to improve their sense of style make up the main audience. These people are searching for basic fashion guidance, and sophisticated style hacks, as well as assistance in creating a distinctive wardrobe, styling methods, and keeping up with current fashion in a sustainable, environment-friendly way.
Tone and Approach:
The tone of the information is professional, involving, and approachable, striking a balance between technical know-how and clear communication. Through interactive formats including live Q&A sessions, and community polls, it promotes audience engagement and helps the expanding audience base feel included and in control.
In order to attract and interest the audience, the campaig n integrated a variety of media. Providing palatable and aesthetically pleasing information, short-form videos were created to showcase styling advice, trend highlights, and behind-the-scenes looks. In addition to giving a platform to present new collections and respond to audience enquiries, live sessions enabled in-the-moment engagement with followers, promoting a feeling of community and trust. Furthermore, every piece of content was meticulously search engine optimised to guarantee optimal exposure for both classic and popular subjects, promoting ongoing interaction and brand growth.
The channel had steady growth and high levels of engagement over the campaign. The content continuously drew a large audience, with 112.2K views. Strong retention and the content's worth were demonstrated by the viewers' remarkable 1.5K hours of viewing. The channel gained 722 new subscribers as a result of the campaign's successful conversion of this interaction into measurable growth. Activity peaks correlated with live events and content uploads, highlighting the value of a carefully thought-out and well-timed content calendar. In addition to broadening the channel's audience, this natural and sustainable strategy created a devoted and active community, laying the groundwork for further growth.

Digital Marketing, Community Growth & SEO Ego Next Door Podcast June 2023 - Present

Organic Campaign for Streaming Platform

Mission:
The mission is to provide solace, empowerment, and actionable guidance to individuals seeking liberation from the cycle of narcissistic abuse while rediscovering their self-worth. The project seeks to support listeners in grasping the complexities of manipulation, trauma, and healing by providing firsthand accounts and psychologically based insights. The ultimate goal is to inspire, give hope and offer resources for breaking free, healing, and strengthening resilience.
Target Audience:
The primary audience includes individuals aged 18-45 of any gender, sexual orientation, or cultural background who are navigating the effects of narcissistic abuse in personal or professional settings. This includes those who are reluctant or unable to seek out traditional treatment, who feel alone in their difficulties, and who are looking for relatable, research-based assistance to rebuild their lives.
Tone and Approach:
The content will be compassionate empowering, and informative with a mix of personal storytelling and expert-backed advice. It will provide a secure, inclusive environment in which listeners feel seen and encouraged, while also offering practical ideas and hope for the future. The tone will be conversational but thoroughly knowledgable, ensuring that the audience feels understood and prepared for their journey of healing and growth.
Narcissism can be anywhere - in relationships and professional settings. After spending decades entangled in and out of relationships with narcissists, I’ve managed to break free from the cycle. But is there life after a narc? What happens during and after a narcissist enters your life can often be too difficult to put into words - and many people feel alone in their pain, even isolated on their way to recovery. It would be a lie to say that it is possible to heal from the damage inflicted by the narcissist. After all, the destruction they provoke often ends with too much debris to account for - without counting the burned bridges that leave you feeling stranded, and imprisoned.
This is where the Ego Next Door Podcast comes in. Here we gather, structure, report, and share information, more specifically here, on the psyche and complexities of narcissistic abuse, cult-like manipulation, and recovery.
The goal is to empower you with the tools and knowledge to stay away from potential narcissists eager to infect your life force, and to help you protect yourself and break free from the narcissists that have already made their way into your life.
Here you are invited to a safe space where you can feel comfortable and supported. There is life after narcs and the Ego Next Door Podcast is here to help you see that light and be hopeful, even if you feel that you’re way too deep to ever get out of the cycle.
Together, we will overcome abuse, learn to cope with trauma, discuss victim-survivor empowerment, and, cut ties with damaging relationships.
Let's break the cycle, heal our wounds, and grow while protecting ourselves.
This campaign has shown continuous and significant engagement growth throughout its digital material, as evidenced by consistent peaks of activity over time. The campaign was well accepted by its intended audience, and encouraged conversations and provided a safe space for individuals suffering from narcissistic abuse and recovery. Spikes in engagement highlight outstanding content that is consistent with the campaign's goal of empowering and educating. The project successfully bridges the gap for individuals who are hesitant to try traditional treatment by providing a supportive and sympathetic environment, resulting in a concrete and meaningful relationship within the community.

Digital Marketing, SEO & Community Growth Confidential client in the e-commerce industry
August 2024

Organic Campaign for Threads

Mission:
To build a committed, active customer base, this e-commerce campaign aims to provide a tailored, engaging experience on the client's social media. The campaign aims to curate engaging, pertinent content that appeals to the target audience, increasing brand visibility, fostering trust, and promoting sustainable development. The company wants to be regarded as a reputable online source for superior, customer-focused buying experiences.
Target Audience:
The primary audience includes tech-savvy individuals aged 18-45 who are eager to take part in relevant online discussions and who enjoy community-driven platforms. This audience is made up of experts, enthusiasts, and artists from a variety of industries. They are looking for fresh approaches to interact, work together, and communicate in a more engaging, less crowded space.
Tone and Approach:
The tone of the campaign is expected to stay lively, inclusive, and dynamic. The purpose of the content will be to promote engagement, start discussions, and showcase the special qualities of the platform. Posts will combine relatability and inventiveness, focussing on popular subjects, cultural events, and user-generated content that encourages engagement.
- Is anyone else obsessed with [current trend]? 🙌 We've got the perfect [product] to help you stay on top of it! What’s your favourite trend right now?
- When you buy [product] and instantly become your own favourite influencer 😎
- Celebrating [specific event]? Our new [product] has just dropped 🫨 Who’s ready to go full boss mode on [event]?
- Hot take: you don’t need to follow every trend to stay stylish. Sometimes, the [product] is all you need to stand out 👀
With over 120,000 interactions and an astounding 4.7 million views, the campaign saw remarkable growth. Nearly 29,000 answers and nearly 90,000 likes demonstrate the content's capacity to enthral and motivate significant interaction. With 4,765 followers overall, the account's following number grew dramatically, establishing the groundwork for a vibrant and involved community. These outcomes show how well the campaign worked to promote natural involvement, start lively discussions, and establish Threads as a centre for lively, in-the-moment participation. The campaign's capacity to both raise exposure and foster closer ties with the platform's audience is demonstrated by the stats.

Digital Marketing, Community Growth & SEO
Jenniferolls
August 2024

News-Based Campaign for YouTube

Mission:
The mission is to critically examine Krafton’s new game, inZOI, and provide an honest, transparent perspective on its potential shortcomings, including why it may not live up to the hype or surpass iconic titles like The Sims. The goal is to shed light on issues such as a lack of transparency among gaming YouTubers who have been playtesting the game, as well as to investigate how recent discoveries regarding their impartiality may affect community trust. Furthermore, the project aims to raise knowledge about the company's history, data farming techniques, and its implications of inZOI's terms of service, encouraging players to make educated decisions.
Target Audience:
The target audience is gamers aged 18 to 35, with a focus on players from the USA, Canada, and Europe. This includes members of The Sims community and others passionate about simulation games, who are likely to be interested in investigating the implications of a new rival in the genre, as well as engaging in conversations about gaming transparency and ethics.
Tone and Approach:
The content will be educational but approachable, with evidence-based analysis that cultivates dependability. It will seek to encourage meaningful conversation while remaining approachable and engaging to a broad audience within the gaming community.
In this video, we dive into the heated discussion surrounding Krafton's new game, inZOI, and explore why it may not live up to the hype or even come close to overtaking iconic games like The Sims. I'll also expose the lack of transparency among gaming YouTubers who have been playtesting inZOI, and how recent revelations might affect the impartiality of their reviews. Finally, I will address some issues regarding Krafton’s history, track record, data farming concerns, and inZOI’s terms of service.
The organic, news-based YouTube campaign gained substantial traction among its target audience, with 8,568 views and more than 1,082 hours of watch time. Most traffic came from browsing features (4,709 views), which had a high impression click-through rate (9.0%), indicating a significant interest in the topic at hand. Suggested videos contributed significantly to audience growth, with 1,866 views and the longest average view duration (8:33). These findings demonstrate the campaign's efficacy in engaging gamers in critical analysis of inZOI while fostering transparency and trust. The content effectively sparked community conversation, reaffirming the organization's objective of informing and empowering gamers.

Digital Marketing & Community Growth
Confidential client in the public relations industry
June - August 2024

Business Campaign for LinkedIn

Mission:
The goal was to create and expand a LinkedIn professional network for a client in public relations. Through the creation of valuable content and the promotion of meaningful connections, the campaign sought to establish the client as a thought leader in the PR sector. The campaign aimed to establish credibility, foster knowledge-sharing, and establish connections with industry professionals by tackling new developments, trends, and difficulties in the PR field.
Target Audience:
The main audience consisted of CEOs, entrepreneurs, and public relations specialists from sectors that depend on successful PR approaches. In order to improve their corporate communication and outreach initiatives, mid-career professionals and decision-makers were the target audience.
Tone and Approach:
The tone will aim to encourage trust and participation, therefore must be professional but personable. The informational and practical content will highlight success stories and real-world applications. The campaign will position the client as an authority in the subject and promoted professional collaboration and communication by utilising case studies, thought leadership, and practical advice.
How Do You Build Trust in a Distrustful World? 💬

Every brand requires trust in the fast-paced digital world of today, yet gaining it is more difficult than ever. It might be difficult to remain genuine and believable in the face of false information and growing competition.
So, how can one establish a reputation that endures?

Leading PR experts are changing the scene in the following ways:
✨ Transparent Communication: Brands that put honesty first are 80% more likely to keep devoted customers, whether they are delivering regular updates or handling a crisis.
✨ Purpose-Driven Messaging: Brands that represent something significant appeal to audiences. What is your "why," and does it come across in your correspondence?
✨ Human-Centric Storytelling: Narratives foster relationships. You become more approachable and reliable the more you demonstrate the human side of your company.

Our take: Building trust isn’t a one-time effort—it’s a long-term investment. It all comes down to constantly keeping your word and ensuring that your messaging reflects your principles. When done correctly, trust serves as the cornerstone for enduring relationships in addition to enhancing your PR approach.

📢 Let's talk about the tactics that have helped you gain the trust of your community or audience. We'd love to hear your thoughts!

#Public Relations #Communications #BrandBuilding #TrustInPR
This campaign produced outstanding results, increasing impressions by an astounding 78,923.3% over the previous year, reaching a peak of 57,687 impressions. With 31,969 unique visitors, the last 7 days alone saw an astounding 3,196,800% rise in unique views.
The campaign's capacity to strike a deep chord with its target demographic is demonstrated by the exponential increase in interaction. Value-oriented articles, careful content planning, and using LinkedIn's professional network to build deep connections were the main factors in this achievement. The striking increases in activity demonstrate the potency of high-impact material and how well it fits the requirements and preferences of the audience.
These KPIs highlight the campaign's contribution to building a strong and active professional network and establishing the client as a significant thought leader.

Digital Marketing & SEO Consultancy
Confidential client in the entertainment industry
May 2024

Promotional Campaign for Website

Mission:
The objective is to boost user engagement and organic traffic on a specialised entertainment platform by concentrating on audience segmentation, content optimisation, and focused SEO tactics. Delivering value-driven, pertinent material to a specific target demographic while cultivating a more robust online presence was the goal.
Target Audience:
Millennials and Gen Z, primarily those aged 18 to 34, who have a keen interest in specialised entertainment genres. Both casual browsers and ardent fans looking for recommendations for top-notch content and behind-the-scenes information make up the audience.
Tone and Approach:
A conversational, engaging tone will be paired with insightful material that balanced entertainment news and industry information. The campaign created an engaging, community-driven environment in which consumers felt intimately linked to the platform and were encouraged to return frequently.
The campaign included a thorough analysis of the client's website and content strategy in order to attain the intended growth. This involved rewriting titles and meta descriptions to target high-volume keywords, reducing picture sizes to increase page load time, and reorganising internal links to better navigation and SEO. The website's main sections were improved for user experience, including the positioning of call-to-action buttons and content changes that addressed current business trends. Fresh, keyword-rich content was also added to blog articles and landing pages to improve their search engine rankings and answer audience-specific questions.
Alternations also included creating customised landing pages for various audience categories, adding interactive elements like polls, quizzes, and a community forum, and improving the homepage design to improve accessibility and visual appeal.
The campaign was remarkably successful in increasing important performance indicators. The website saw 854 visits in May 2024, an incredible 242% month-over-month (MoM) increase, thanks to enhanced SEO and content initiatives that drew in more visitors. The campaign's success in bringing in new users to the website was demonstrated by the notable increase in unique visitors, which reached 782, a 220% MoM increase. As users delved further into the platform and explored more material, pageviews jumped to 1.4K, representing a 257% MoM increase. Furthermore, the bounce rate decreased to 73.51%, a 5% MoM decrease, suggesting that the site's navigation and content were more in line with user expectations. This notable expansion demonstrates the effectiveness of the focused tactics put in place, encouraging both more awareness and significant involvement.

Digital Marketing, SEO & Community Growth
Private client in the media industry
May 2024

Membership Campaign for Patreon Creator

Mission:
The purpose is to help aspiring videographers, editors, and content makers improve their talents by providing exclusive courses, detailed editing techniques, and behind-the-scenes information. This campaign intends to create a close-knit community in which users may learn, share, and grow while honing their filming and editing skills.
Target Audience:
The primary audience consists of male artists aged 20 to 35 with a special interest in improving their filming and editing skills. These individuals are already familiar with the creator's work from other platforms and are looking to make improvements to their work, whether for personal or professional growth. They are searching for practical coaching, easy hacks, and personalised feedback.
Tone and Approach:
The content will be instructive, practical, and accessible to boost confidence and knowledge. The approach will strike a balance between technical teaching and artistic inspiration, with an emphasis on tangible actions for improving videography abilities and editing process. It will establish an interesting environment in which members can communicate with the creator and each another, ask questions, discuss their progress, and benefit from constructive feedback.
What's up, guys? Welcome to this month's exclusive videography tutorials. Today, we're talking about composition, and how to frame your photographs like a total pro. Whether you're working on a commercial gig or just levelling up your personal brand material, mastering composition is what separates good vids from great ones.
In today's content-packed world, you gotta stand out. With the right framing and editing tricks, you’ll create shots that pop, grab attention, and keep those eyes glued to the screen.
We'll break down camera angles and learn how to play with lighting. I'll also walk you thru editing these shots for max visual impact using tools like Adobe Premiere Pro. Ready to take your videography and photography game up a notch? Let’s kick into it!
(insert here)

Community Growth & SEO Consultancy
Healing with Dr. J
February 2024

Organic, Evergreen Campaign for YouTube

Mission:
The objective is to share a personal journey of escaping narcissistic abuse at the hands of parents in order to inspire survivors with hope, empowerment, and solidarity. The goal is to reach out to those who are currently imprisoned in similar situations, to assist them recognise the gravity of their situation and find a way out. Furthermore, the project aims to provide guidance to victims' friends and loved ones, equipping them with knowledge while also raising awareness about the hidden dynamics of abuse.
Target Audience:
The target audience is individuals aged 18 to 45, from diverse genders, sexual orientations, and cultural backgrounds. This includes people who may feel lonely, isolate, not have access to effective trauma-informed therapy, or are looking for relatable, firsthand experiences to help them navigate the intricacies of their healing journeys. Friends and friends of victims who want to help or better understand the issue make up a significant portion of the audience.
Tone and Approach:
The tone will be raw, authentic, and empathetic, with an emphasis on human connection and honesty. The project's goal is to promote a sense of community and solidarity by sharing an unfiltered testimony of struggle, escape, and healing. The approach will be sensitive and motivational, encouraging viewers to take the first steps towards independence and self-discovery while also making them feel seen, listened, and supported.
In this deeply personal documentary, I share my harrowing journey of breaking free from the shackles of narcissistic abuse inflicted by my mother and stepfather. You'll hear about the relentless guilt, fear, and manipulation that kept me bound, the decisive moments that led to my escape, and the bittersweet relief of my newfound freedom. This is a raw, unfiltered look at the intense emotional and psychological struggles I faced and the ongoing process of healing and deprogramming. By sharing my story, I hope to provide hope and inspiration to anyone trapped in similar circumstances. You are not alone. Let's create a community of support and empowerment, and remind each other that we deserve peace and a dignified life.
This organic YouTube documentary campaign had consistent and significant development, garnering 8,571 views and more than 1,277 watch hours over 234 days. The campaign efficiently reached its target audience through relatable and engaging content, with the primary traffic source of "Suggested Videos," which contributed 4,207 views and 721 watch hours. A 3.1% impression click-through rate demonstrates the campaign's ability to attract attention and promote further exploration of the content. This campaign created a supportive community, empowering survivors and allies while demonstrating the long-term value of the shared personal journey to overcome adversity and promote healing.

Digital Marketing, SEO & Community Growth
Private client in the wellness industry
March - June 2024

Organic Campaign for Pinterest

Mission:
The goal was to encourage and empower people to adopt holistic wellness practices through entertaining and instructional Pinterest content. The campaign sought to empower users with practical suggestions and resources to help them prioritise self-care, enhance their overall well-being, and incorporate healthy living habits into their daily routines.
Target Audience:
The campaign targeted people between the ages of 20 and 45 who are interested in wellness topics such as mindfulness, fitness, and stress management. It also is intended for wellness aficionados and advocates who want to share inspiring and useful resources with their networks.
Tone and Approach:
The tone is upbeat, friendly, and inspirational. By combining visually appealing graphics with practical information, the campaign aims to make wellness more accessible and achievable, while also building a sense of belonging and support.
Over 30 high-quality Pins were created, with a mix of motivational lines from the client's own work, inspirational statements from well-known speakers, and attractive pictures that matched the client's business identity. The campaign used photographs from the client's projects to create authenticity. All material was strategically optimised with important keywords and post tags to improve discoverability. Furthermore, audience interaction was prioritised by encouraging interactive debates, reacting to user comments, and promoting saves and shares. Data analytics were constantly watched to identify high-performing content, enabling for further optimisation and refinement throughout the campaign.
This 90-day Pinterest campaign produced extraordinary results, demonstrating its capacity to effectively connect with the target audience. Over the course of the campaign, impressions grew by 225% to 35,170. This growth proved the campaign's ability to capture attention and generate a larger audience. Engagement increased by 189%, indicating great audience connection with the content. Saves grew by 171%, suggesting that the content was valuable and shareable, and outbound clicks increased by 193%, sending significant traffic to external wellness resources.
The campaign created a community of people who were inspired to embrace wellness in their lives by providing vivid, educational, and practical material. The combination of inspirational words from well-known speakers as well as personalised statements from the client created a one-of-a-kind emotional connection, which increased the campaign's outcome.
Furthermore, the inclusion of images from the client's work projects added authenticity to the content, making it more relatable and aspirational. The audience responded well to the approachable tone and practical materials, fostering a sense of trust and inspiration. The constant growth in key indicators demonstrates the campaign's capacity to engage and keep its audience, laying the road for long-term growth and success.